In the Philippines,
double day dates such as 9.9 and 11.11 have become highly anticipated due to
shopping festivals offered by platforms such as Shopee, the leading e-commerce
platform in Southeast Asia and Taiwan. In fact, last year over 2 billion items were
purchased by shoppers during 11.11 alone across the region. This uptick in
purchases made during mega-sales allowed more than 1,000 local sellers across
the region to exceed US$100,000 in sales during Shopee’s year-end festivals in
2021.
Alongside hard work and determination, the success
of Shopee sellers relies heavily on how efficiently they operate. This is
especially true during mega-sales where the opportunity for growth is high. For
this reason, Shopee recognizes sellers who go above and beyond in time for
Shopee’s mega-sale days through its Seller Recognition Operations Awards.
Martin Yu, Shopee Philippines Director, said, “Shopee has always been committed to helping businesses create
long-term, sustainable e-commerce strategies in today’s digital economy.
Through the Seller Recognition Operations Awards, we are able to highlight
top-performing sellers in this regard, as well as their strategies and insights
which their fellow sellers can learn from and apply to their businesses.”
Jenna Indigado, owner of Small Wonders Page and a recent
awardee, is among those who diligently prepares for
and maximizes mega-sale days to grow her business on Shopee. She decided to
become a full-fledged Shopee seller in 2020 when her agricultural business was
affected by the African Swine Flu (ASF) breakout that year.
“After our
hog-raising business was affected by ASF, I made the decision to sell on Shopee
full-time. I already had a part-time reselling business on the platform in 2018
so I knew the potential for growth was huge especially if I committed my time
and resources to it.”
She went on to hire a
local seamstress to grow her reselling business into one that manufactures
clothing for babies. Today, she employs more than 300 Filipinos.
“There were only two
of us when we started the Small Wonders Page at Shopee. Now, we employ around
250 local seamstresses and 70 employees who have gone on to fulfill their
dreams and even purchase their own cars and houses. Without Shopee, we wouldn’t
be able to provide jobs for these Filipinos,” she said.
She says her
experience as a Shopee seller, the platform’s features, as well as guidance
from her dedicated relationship manager are key factors for her business
success especially during mega-sale days.
“Having a dedicated
relationship manager helps us create strategies to maintain product visibility,
eliminate backlog, and fast-track order processing and fulfillment during
mega-sales. During campaigns we also make sure to utilize features such as Chat
Broadcast, ShopeeLive, and ShopeeAds in order to connect with our customers and
inform them about our new products, discounts, and deals.”
Charles Barrientos of Mikana store, a recent awardee as well,
also shares that alongside the hard work that comes with preparing for
mega-sale days, these highly anticipated dates are integral to their business.
His decision to launch Mikana, a store that specializes in jewelry, on Shopee
was because he learned about how Shopee provides features and guidance to cater
to its sellers’ growth. Besides these tools, he says constant adjustments and
preparation are what help drive his business success.
“Preparing for peak
days and seasons comes with its challenges because of the sudden increase in
demand. There are times wherein we have to extend our operations and double our
efforts especially since mega-sale days are a big part of our sales.”
He also highlights
how Shopee’s user-centric platform helps them maintain a good relationship with
their customers. “Shopee has an efficient customer service feature which allows
us to address the concerns of our customers directly and improve how we serve
them.”
Like Jenna and
Charles, you can conveniently join Shopee as a seller and grow your business
today. Learn more and Get Started on Shopee.
Download the Shopee app for free via the App Store or
Google Play.
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