Innovation, Sustainability, and Creativity Take Center Stage at MSME Roadshows

 Filipino entrepreneurship and creativity took center stage this February as MSMEs showcased their products and connected with customers at SM Supermalls. Through initiatives like Go Negosyo’s 3M on Wheels, entrepreneurs received one-on-one mentoring sessions with industry leaders, gaining valuable insights on branding, finance, and scaling their businesses. These sessions, conducted in partnership with SM Supermalls, empower MSMEs with practical strategies for growth, sustainability, and inclusive development.

Visitors explored a wide variety of eco-friendly, design-driven, and locally made products, from furniture and fashion to handicrafts, celebrating Filipino ingenuity in every purchase. Each booth reflected a story of passion, perseverance, and proudly Filipino innovation, connecting entrepreneurs with customers while expanding their market reach.

The collaboration between SM Supermalls, Go Negosyo, and partner organizations underscores a shared commitment to capacity-building and community-driven economic growth. Through curated bazaars, national trade fairs, and local brand takeovers—like the recent NakakaLocal Bazaar at SM Seaside City Cebu, soon followed by SM City Baguio—MSMEs receive platforms to showcase their talents, connect with partners, and explore new markets.

Strong participation from the community highlights growing support for local enterprises, while partnerships with the Department of Trade and Industry help champion indigenous craftsmanship. Intricately handcrafted furniture, bags, accessories, and apparel demonstrate Filipino heritage and creativity, reinforcing a collective celebration of innovation, sustainability, and entrepreneurial spirit nationwide.

Entrepreneurs gain one-on-one mentorship through Go Negosyo’s 3M on Wheels, showcase eco-friendly and design-driven products at curated bazaars, and connect with customers at SM Supermalls—empowering MSMEs with practical strategies, market access, and a platform to celebrate proudly Filipino talent while strong partnerships drive inclusive growth, sustainability, and innovation nationwide.